Readership Metrics for Making Informed Decisions

PMB

PMB

  • Measures readership of print media, exposure to non-print media, product use and lifestyles.
  • Data based on responses from 25,000 Canadian respondents.
BBM

BBM

  • Provides data on radio and television audiences for all Canadian markets.
COMB

COMB

  • Measures audiences for out-of-home advertising, and provides assessments of automobile traffic.
Nadbank

Nadbank

  • Is the main research instrument for Canadian dailies, measuring readership. Because media habits and reading behaviours are changeable, it is crucial that they be thoroughly understood.
Harris

Harris

  • Offers media planning tools.
iab

iab

  • Measures traffic on websites and portals. Conducts original Canadian research. Interactive. Establishes and promotes standards and best practices for interactive advertising. Develops career fairs, training programs, certificates, etc.