Media strategy

  • Consumer behaviour analysis: Identify consumers’ areas of interest and choose the best channels to reach them. An unseen ad is an ineffective ad—resulting in poorly invested dollars!
  • Strategy: To create a well-balanced media mix to generate maximum impact on your customers.
  • Integrated television, radio, signage, newspaper and Internet strategies (social networks like Facebook and Twitter, Google AdWords).
  • Media offer analysis.
  • Media negotiation and planning.
  • Planning of media-spot schedules.
  • Monitoring and follow-up of advertising positioning.
Related achievement Mercedes Benz Laval