Faubourg Boisbriand – Summer 2010

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Project description

Brand positioning, strategic planning, and media planning and buying.

Goals

To develop a distinct visual approach for the shopping centre while complying with Faubourg Boisbriand’s integrated concept. To develop and promote onsite activities to allow customers to experience its proximity. Integrate merchants. Launch a database.

Tools developed

Signage, radio (advertising and onsite hosting), Website. This project was executed in partnership with Icône Solutions Créatives, Kryzalid and Événement’Ciel.

Client testimonial

« We are very happy to have placed our trust in the Jala team. Thanks to their expertise, professionalism and availability, they succeeded in helping us achieve a goal that is dear to us: making Faubourg Boisbriand more known and recognized. » − Lina Séguin - Property Manager - Faubourg Boisbriand

Partnership

icone solutions

Expertises

Marketing plan Media strategy
 
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