Jenny Craig

 

Project description

Strategic planning — launching of the brand in Quebec.

Goals

Ensure impact right from the start and brand acceptance “in spite of” its’ very American image.

Tools developed

Press relations, television, magazines, Web. Executed in partnership with Olive Communication.

Results

The launch of the Jenny Craig brand was a huge success—indeed, unparalleled in any other country where the brand exists. The strategy of using a local spokesperson who is part of the Québécois star system was a first for Jenny Craig and proved to be a very smart move.

Client testimonial

« I really appreciated Jala’s strategic and marketing services. Their intelligence, their originality, their passion and their ability to discover what is distinctive about each market allow them to achieve superior results for their clients every time. » − Jean Fortin – President - Olive Communication

Expertises

Marketing plan
 
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