Résidence Les Fontaines – 2009 to 2010

  • Hebdomadaire local
    Hebdomadaire local

    Local weekly magazine - Courrier du Sud
    Close to consumers

  • Magazine Le Bel Âge
    Magazine Le Bel Âge

    Le Bel Âge magazine - Babyboomer special insert

  • Accroche-porte
    Accroche-porte

    Door hanger
    Specific target

  • Magazine le Bel Age
    Magazine le Bel Age

    Le Bel Âge magazine
    Targeting the Italian Community

  • Publipostage
    Publipostage

    Mailing
    Personalized communication to target specific consumer

  • Hebdomadaire local
    Hebdomadaire local

    Local weekly magazine
    Visibility at specific times - Mother's Day Greetings

  • Abribus
    Abribus

    Bus shelter
    Promoting proximity and integration to the target's environment

 

Project description

Media planning and buying.

Goals

To develop awareness for the residential centre. To attract visitors.

Tools developed

Signage outdoors and in medical centres, magazines, Website, Internet (search-engine optimization and directories), weekly newspapers (different formats and deliverables), inserts, doorknob hangers, direct mail. Project executed in partnership with Alain Giguère Communications Marketing.

Expertises

Media strategy
 
Bookmark and Share