Renovation and Home Show

  • Radio

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    Rythme FM


Project description

Strategic planning and media planning and buying. In 2011, Jala Communication was contracted to review the brand positioning and branding. The work was carried out by Icône Solutions Créatives and the Show Guide by Loula Design.


Increase trade-show awareness and attendance. Ensure rapid impact, as the trade show only lasts 5 days.

Tools developed

Directory, television, signage, radio (advertising, contests, onsite hosting), magazines, Website, partner newsletters, social media and blog, press relations. Campaign by Loula Design.

Client testimonial

« Many thanks to Jala for the success of the 10th Renovation and Home Show. We valued every moment of our collaboration and appreciated the strategic plan you developed for us. Thanks also for your ability to innovate and create dynamic products and promotions. Your flawless negotiations with the media gave us more for our budget. We’re together for the long haul! » − Michèle Tessier – Vice-president Marketing - Canexpo Inc.


icone solutions NataPR


Communication strategy
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